ALE and Bowo upgrade hotel stays

Cristina Grigoras

五月 21, 2019

合作伙伴关系和个性化数字解决方案，提升客人体验，满足酒店运营需求

这篇博客是我们酒店合作系列的开始, and this week we feature Bowo. Winner of the Innovation Award at FoodHotelTech 2019年推出室内数字体验解决方案，以及阿尔卡特朗讯企业版 in the hospitality industry partner, Bowo is a rising star in the industry. We spoke with Jonathan Chanière, the co-founder, about the company, its history and the partnership with ALE. 

What is Bowo's mission?

我们的使命是将简单的住宿变成个性化的定制体验. 我们将最佳的服务与最小的投资相结合，为旅客提供超出他们期望的体验, with the right offer at the right time! 我们的解决方案所代表的不仅仅是硬件和软件. 它使我们能够在酒店经营者和旅行者之间建立牢固的联系, between their needs and the know-how of the staff, between their satisfaction and the hotel performance. Thus, beyond technology or marketing, 无论是从酒店经营者还是旅行者的角度来看，我们都致力于让客人的旅程更加难忘.

How do you see the current guest experience?

When talking about a hotel experience, whether in the city or elsewhere, it should be close to attractive tourist sites, as well as to enriching artistic and cultural activities. To improve the guest stay, 提供多样化生活的机会是至关重要的, authentic experiences.

What makes the difference in guest experiences?

真实的，当地的环境使客人/游客的良好体验. 对于酒店经营者来说，重要的是成为客人入住的焦点, not just as hosts, but as someone who recommends local tourist attractions. This allows you to anchor your establishment locally, 为附近的商店带来生机，并在您所在地区的各种企业之间建立联系.

没有人比你更了解你的领域，所以和你的客人分享你的经验! 他们需要你，需要你宝贵的建议，需要你的反馈，需要你最喜欢的经历.

What is technology’s role in this?

技术的作用是简化获取信息的途径, make the guest experience more fun and seamless, and remove communication barriers. 它允许旅行者在酒店房间里通过交互式城市指南探索必看的地方. 对于客户端来说，永久访问信息更加方便, 而不是在酒店前台翻阅印刷的或层压的小册子.

What is Bowo's offer?

Bowo认为，提供个性化服务的数字解决方案可以改善用户体验. It is based on:

•一个创新的产品，改善房间体验，方便访问酒店优惠

•人工智能可以预测客人的需求，并允许他们个性化住宿

We provide a full solution, installed in each room, consisting of a tablet, a docking station, and a dedicated application. 旅客可以在逗留期间使用相关服务, 享受个性化的娱乐，比如:“在房间的电视上播放你最好的Netflix电视剧,”“用连接的扬声器听你在Spotify上选择的歌曲,” or “Browse the city according to your interests.“在旅行中变得见多识广、有条理、娱乐从未如此容易.

In addition, 我们的解决方案允许酒店经营者提供酒店专业知识和服务的可见性, 将营销活动转化为有针对性的通知，并实时监控客人的满意度. 这种程度的个性化只会增加客人的忠诚度. And since we are talking about advantages, let's not forget the optimization of operating costs, thanks to simplified management!

“量身定制”一直是奢侈品界的特权. Can we say, today, that it is now available to all hotels?

定制产品仍然是稀有、选择性、美学和排他性的代名词. Bowo works on these four areas every day. 而Bowo的解决方案可以将最佳的服务与最小的投资相结合，为客人提供卓越的体验. 精心挑选的优质服务为您带来独一无二的个性化体验, all on an visually appealing application, loyal to the brand-image of each hotel.

What is the relationship with Alcatel-Lucent Enterprise and how does Bowo integrate with Alcatel-Lucent solutions?

我们与最大的酒店合作伙伴合作，包括ALE，它是酒店业的主要参与者. From the beginning, 阿尔卡特朗讯企业公司对我们的合作表示了兴趣, resulting in a dynamic, and now well-established, 通过合作，为整个火狐体育手机提供更好的客户服务.

Below are two common applications:

• Already available in some Bowo equipped hotels, ALE's Rainbow solution，可在Bowo平板电脑上使用，让酒店经营者与客人保持人际联系. To put it simply, 客人从Bowo体验中受益，可以打电话和讨论, at any time via the tablet, with the relevant hotel team’s contact. The addition of Rainbow features - chat, voice, 甚至客人和酒店之间的视频(如果有必要)也允许扩展用户面板, 同时保证酒店经营者在服务销售上有更高的转化率.

•我们目前正在开发一种简单的通用解决方案，使酒店经营者能够为其酒店配备ALE客房电话, particularly the 8088 digital telephone, which will integrate the Bowo service brick. The guests will be able to get informed, 直接从房间电话屏幕上消费和预订服务.

我们期待着与ALE在未来技术方面的合作.

Learn more about Bowo.